The Peak Beyond · Three-Month Performance

Store E Performance Brief

April 14 - July 14, 2026

Three-month activity at a glance

23,952

Display sessions across 92 days

75,754

Recorded product interactions

18,076

Completed display purchases

$1.67M

Completed display revenue

Store E is performing steadily.

Daily display revenue was virtually unchanged between the first and latest matched four-week periods. Orders preceded by RFID/NFC averaged $4.52 more. Biggest opportunity is converting known shopper interest through a focused Brand Spotlight and merchandising test.

$18,193

Daily display revenue

Full-period total ÷ 92 days

196.5

Daily purchases

Normalized across every report date

260.4

Daily display sessions

Normalized across every report date

$92.60

Average order value

18,076 completed purchases

Matched weekly daily revenue

Each bar is a complete Tuesday-Monday week. The striped week had reduced display availability and is shown for transparency, not interpreted as a demand change.

$19.7K

W1

$17.7K

W2

$18.3K

W3

$18.4K

W4

$19.4K

W5

$16.7K

W6

$16.3K

W7*

$16.8K

W8

$19.4K

W9

$18.2K

W10

$18.8K

W11

$19.0K

W12

$18.2K

W13

* May 26 - June 1: one core display was unavailable. The final report date appears in totals only.

Two priorities

Protect display availability

Review the affected display and keep availability checks in the weekly routine before interpreting a short-term change.

Launch a focused Brand Spotlight test

Partner Brand B led digital exploration and ranked second in product value. If inventory and partner support are strong, use it as the first candidate for a Spotlight and nearby merchandising pilot.

Source: TPB display-session, product-interaction, completed-order, and display-availability records. Daily averages divide the full-period total by every report date. Weekly bars use complete Tuesday-Monday windows; the final report date is included in totals only.
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Brand and Product Performance

Partner Brand A led product value; Partner Brand B led exploration.

Brand totals include all product types. Product rankings show the individual items purchased most often.

April 14 - July 14, 2026 92 days
18,076 display purchases
$1.67M allocated product value

$226,583

Partner Brand A product value

13.5% of allocated product value

$201,823

Partner Brand B product value

15,807 digital interactions

45.7%

Flower sales share

$764,956 allocated product value

226

Units of the top product

Partner Brand D Animal Face 5PK Pre-Rolls 1.75G

Leading brands

Product value and digital interactions use the same report period. Shares use the full allocated product-value denominator.

Brand Product value Value share Digital interactions
Partner Brand A $226,583 13.5% 8,641
Partner Brand B $201,823 12.1% 15,807
Partner Brand C $106,279 6.4% 4,353
Partner Brand D $68,527 4.1% 4,423
Partner Brand E $64,360 3.9% 2,729

Most purchased products

Ranked by units purchased. Product value is the allocated completed-order value for each item.

Product Brand Units Orders Product value
Partner Brand D Animal Face 5PK Pre-Rolls 1.75G Partner Brand D 226 193 $4,589
Partner Brand D L'Orange 5PK Pre-Roll 1.75G Partner Brand D 205 175 $4,306
Partner Brand A Animal Face Flower 3.5G Partner Brand A Flower 194 152 $7,113
Partner Brand A Remix Strawberry Sour Diesel 5PK Infused Pre-Rolls 2.5G Partner Brand A Pre-Roll 188 142 $7,038
Partner Brand D Animal Face 1PK Pre-Roll .75G Partner Brand D 185 146 $1,921
Source: TPB completed-order and digital-interaction records. Brand totals group product types. Product value is allocated across purchased items; brand shares use the full allocated product-value total.
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Digital Shopping and Order Value

Orders with prior RFID/NFC showed higher average value.

Eligible orders with a prior physical product interaction averaged $96.95, versus $92.43 without one. The difference is observational.

April 14 - July 14, 2026 92 days
23,952 display sessions
18 active displays

363,145

Digital exploration actions

Product, brand, and category views

15,807

Partner Brand B interactions

Most explored brand

259

Top explored product

Partner Brand D L'Orange 5PK Pre-Roll 1.75G

$96.95

AOV with prior RFID/NFC

643 eligible purchases

Most explored brands

Counts combine product- and brand-level digital exploration during the report period.

Brand Interactions Interaction sessions
Partner Brand B 15,807 12,601
Partner Brand A 8,641 7,481
Partner Brand D 4,423 3,941
Partner Brand C 4,353 3,812
Partner Brand E 2,729 2,315

Most explored products

Products are ranked by digital interactions during the report period. Interaction-session counts can overlap across products.

Product Brand Interactions Interaction sessions
Partner Brand D L'Orange 5PK Pre-Roll 1.75G Partner Brand D 259 233
Partner Brand D Animal Face 5PK Pre-Rolls 1.75G Partner Brand D 252 241
FloraCal Purple Plague Flower 3.5G FloraCal Flower 243 215
Partner Brand B Ghost Train Haze Cartridge .5G Partner Brand B Cartridge 240 211
Partner Brand A Runtz S1 Flower 3.5G Partner Brand A Flower 237 210
Source: TPB digital-interaction and purchase-timing records. The RFID/NFC comparison checks whether a physical product interaction occurred earlier in the same display session. Eligible cohorts reconcile to all completed purchases in the report period; results are observational.
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Opportunity

Turn known interest into an easier path to purchase.

Store E already has strong digital brand exploration. A focused Brand Spotlight can move one partner ahead of browsing, connect shoppers to products currently in stock, and give the team a clear test.

Recommended pilot Run for 30 days
One featured brand
One primary KPI

2.4x

featured brand purchase rate after a Spotlight click

A Brand Spotlight has produced a strong signal at another TPB store.

Across 103 days, shoppers who clicked the Spotlight bought the featured brand at a higher rate in the same session.

14.2% After a Spotlight click
5.8% Without a Spotlight click

These anonymized TPB examples are observational context, not forecasts or guarantees for Store E.

More evidence from other Spotlight programs

+72%

More items per basket

In the study's strongest location, sessions with a Spotlight view averaged 3.57 items versus 2.08 across 47 exposed and 1,146 comparison sessions over 8 days.

$40.3K

More advertised brand revenue

At another store, two advertised brands finished +28.8% above a matched baseline covering 65 days after Spotlight launched.

Build one connected shopper path

Keep the campaign simple enough that the customer sees the same idea on screen and at the product area.

Choose

Select one brand with strong shopper interest, reliable stock, and partner support. Partner Brand B is the clearest current candidate.

Feature

Use one strong photo or short video on the advertising home screen. Link it directly to the featured brand and products currently in stock.

Merchandise

Mirror the same creative beside those products so the digital path continues naturally into the physical store.

Measure

Make featured brand purchase rate after a click the primary KPI. Track AOV and brand revenue as supporting outcomes.